Bead and Button Show Recap!

This past weekend I was able to head up to Milwaukee to check out the Bead and Button Show!  It’s one of the largest in the industry and I had an amazing experience learning new techniques and seeing new trends.  There was definitely a lot of interest in the texture and feel of raw materials, druzy stones, leather, unpolished metals.  Yet there were also stunning works of art, such as elaborate bead quilts and intricate weaving techniques.  Here are a few pictures from the show, hope you enjoy!

Here’s me, proudly wearing my Fire Mountain Gems tote!

This headpiece took first place in the Crystal Jewelry category.  So stunning.

Lots of goodies at the Fire Mountain Gems booth!
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I thought the design and craftsmanship of this bead quilt was absolutely flawless.  I must’ve spent 10 minutes trying to take it all in.

This attendee was so much fun to meet!  She made the metal necklace she’s wearing, and the focal piece was custom fit to hold a square of Ghirardelli chocolate.  Once the chocolate was consumed, you could easily replace it.  Talk about functional art!



How to Create A Custom Storefront

We just integrated with PopShops, a free third-party tool that enables affiliates to create and merchandise custom storefronts!  There’s no need for HTML, no need to set up queries, it’s as easy as search, click and drag.  Here’s a quick video that shows you how it works.  If you want to play around with the tool on your own, sign up for your free account here.

Black Friday is Approaching Fast!

The Friday after Thanksgiving marks the start of the holiday shopping season and is one of the most exciting times of the year for affiliate marketers.  You’ll likely see traffic spike as consumers start researching their holiday purchases.  They’re looking not just for sales and coupon codes, they’re also looking for gifting inspiration.

As we head into the holidays, one of best ways to attract and convert customers with Fire Mountain Gems and Beads is to curate our inventory with the DIY gifter in mind.  For example, you could write a post on “Gifts for Girlfriends,” and recommend specific supplies so that the consumer could make a pair of earrings, a necklace or even a bracelet for one of their friends.  You could also provide projects that fall within a particular price range.

Today’s crafters are often stretched in multiple directions, by work and family obligations, and they turn to beading as a creative outlet.  By giving these consumers a starting point, you’re helping them move from inspiration to creation.

Here are some ideas to help get you started:

Emerald Flower Swarovski Earrings
Swarovski Crystal Flower Drops
Leverback Earwires

Project Details
Using a pair of chain-nose pliers and bent-nose pliers open the loop on one silver-plated 17mm leverback earwire. Attach the loop on one Swarovski and silver-plated emerald 10mm flower. Close the loop.  Repeat to create a second earring.